Pinterest - a platform for aspirations or actions?

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A pinterest lady came to the office presenting her ideas around how Pinterest could help on clients’ business. I know that Pinterest is a declining platform. Therefore I went for that session with curiosity.

Frankly speaking most of her presentation was not new news to agency people --  We knew that Pinterest had been used as a collage to help people organize their ideas and inspirations. It’s about people’s life in the future, therefore aspirational contents worked well. What people did on Pinterest was to discover experiences, save ideas and put inspiration into practice. Unlike Twitter and Facebook posts, pints could normally ‘live’ for a long while through sharing. Brands should consider to optimize their website with Pinterest tools. Rich pin is a good format which could including more comprehensive context for the pints. Brand should also remember to provide links in the descriptions so as to allow users explore further.  

Ok, here are the bits which made me think. The girl showed us several best practice cases. Results implied that pints with a bit more comprehensive detailed descriptions performed better than those with just one sentences. Instructions and how-tos helps. There is also a trend now to putting the headline on the image so as to make the images much easy to digest.

What does these mean?

1) I think content team should ask themselves, have they overestimated the power of images? There are so many brands on social media sharing simply beautiful images with very brief and abstract descriptions (yes, Facebook and Twitter told us the less the better). The examples from Pinterest clearly told us that people liked a bit more clarity and guidance to get better understanding the stories that the images were trying to tell. Don’t leave the legwork to your audiences. 

2)      Users appreciated those ideas which are actionable. Pinterest is used to make changes instead of merely collecting aspirations. 

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